The Kwai for Business Summit & Kwai Ad Awards 2024 was Kwai’s first major B2B event in Brazil, created to bring together advertisers, agencies, creators, and industry partners around the platform’s business vision. The event presented Kwai’s advertising solutions, audience insights, content opportunities, and new market positioning, while strengthening the platform’s relationship with the Brazilian advertising industry.

The event also introduced the Kwai Ad Awards, celebrating standout campaigns and branded-content cases across areas such as creators, media effectiveness, and entertainment formats. More than a corporate gathering, the project helped position Kwai as a strategic partner for brands looking to connect with Brazilian audiences through culture, creators, and short-form video.