To strengthen Kwai’s relevance within Brazil’s gaming and esports culture, we developed a strategic partnership with Los Grandes, one of the country’s most influential gaming organizations. The collaboration positioned Los Grandes as an official Kwai content partner and created an always-on ecosystem of livestreams, original content, creator activations, and entertainment formats tailored to the platform.

The partnership also expanded into TeleKwai, Kwai’s vertical-fiction format, with a dedicated mini-series featuring Los Grandes talent and blending gaming, creator culture, and serialized storytelling. More than a sponsorship, the project was designed to build cultural relevance, deepen engagement with younger audiences, and demonstrate how Kwai could turn creator partnerships into scalable entertainment platforms.