Kwai (Kuaishou)
In this projects section you can find a brief overview on each case feature below, click to know more and check the assets.
The first edition of Kwai’s B2B event in Brazil, created to strengthen the platform’s relationship with advertisers and agencies, introduce its new business positioning, and showcase insights and marketing opportunities.
In 2024, Kwai made its debut as an official sponsor of Big Brother Brasil, bringing the platform into one of Brazil’s biggest entertainment moments through branded challenges, in-show activations, and social content. The partnership helped reinforce Kwai’s positioning as a destination for entertainment, conversation, and real-time cultural engagement, amplified by the #BomPraKwai campaign.
Kwai partnered with Los Grandes to strengthen its presence in Brazil’s gaming and esports culture, making the organization an official content partner for the platform. The collaboration brought together livestreams, original videos and a special TeleKwai mini-series, featuring Los Grandes creators and combining gaming, entertainment and creator-led storytelling for Kwai’s audience.
Kwai partnered with Los Grandes to strengthen its presence in Brazil’s gaming and esports culture, making the organization an official content partner for the platform. The collaboration brought together livestreams, original videos and a special TeleKwai mini-series, featuring Los Grandes creators and combining gaming, entertainment and creator-led storytelling for Kwai’s audience.
For the comeback of Cheetos Bola, Kwai turned fans’ dramatic requests for the product’s return into a series of humorous TeleKwai mini-novelas, starring creator Markelly Oliveira. The four-episode branded entertainment series combined product storytelling with a format native to Brazilian culture, generating more than 27 million views and earning recognition at the MMA Smarties Brazil.
In 2023, Kwai became an official sponsor and the official short-video platform of A Fazenda 15, connecting the reality show’s TV audience with exclusive digital content and interactive experiences on the app. The partnership included the Paiol Kwai, branded challenges, exclusive videos from inside the house, themed activations, and creator-led content, extending the conversation around the show beyond television and into Kwai’s community.
In 2024, Kwai became the official short-video partner of Globo’s Estrela da Casa, connecting the musical reality show with digital audiences through branded challenges, exclusive content, creator activations, and interactive experiences on the app. The partnership extended the show beyond TV and reinforced Kwai’s positioning at the intersection of music, entertainment, and participatory culture.
“Aqui Geral Brilha” introduced Kwai’s new strategic positioning in Brazil, reinforcing the platform as a democratic space where everyone has the opportunity to express themselves, share their stories, and be seen. The launch film translated this idea into a distinctly Brazilian campaign, combining creators, celebrities, humor, and a reinterpretation of the hit “Agamamou” to make the new brand promise culturally relevant and memorable.
The Prêmio Kwai 2024 celebrated the creators and communities shaping culture on the platform across categories such as music, entertainment, sports, gastronomy, and TeleKwai. Broadcast on Kwai and through a partnership with SBT, the event strengthened the brand’s connection with creators while expanding its cultural presence beyond digital.
The Prêmio Kwai 2023 was created to celebrate the talent, creativity, and communities driving Kwai’s growth in Brazil. More than an awards ceremony, the event became a strategic brand platform to strengthen relationships with creators, recognize original formats such as TeleKwai and Estrela Kwai, and reinforce Kwai’s positioning as a key player in Brazil’s digital entertainment and creator economy.
CarnaKwai 2024 positioned Kwai at the heart of one of Brazil’s most important cultural moments, connecting the platform with Carnaval across São Paulo, Rio de Janeiro, Salvador, and Recife. Through more than 80 hours of live coverage, partnerships with major artists and blocos, and creator-led content, the project transformed Kwai into a digital destination for experiencing Carnaval in real time—strengthening the brand’s relevance in entertainment and Brazilian popular culture.