With CarnaKwai 2024, we positioned Kwai at the center of one of Brazil’s most powerful cultural moments, building a nationwide entertainment platform around Carnaval. The project combined live coverage, creator-led content, artist partnerships, and presence across São Paulo, Rio de Janeiro, Salvador, and Recife, turning Kwai into a real-time destination for experiencing the celebration.

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More than a seasonal activation, CarnaKwai strengthened the brand’s connection with Brazilian culture, expanded its relevance in music and entertainment, and demonstrated how Kwai could translate major cultural moments into scalable, platform-native experiences.