Heineken
In this projects section you can find a brief overview on each case feature below, click to know more and check the assets.
Heineken Jukebox transformed the breaks between Popload Festival concerts into live, audience-curated performances. Festivalgoers voted digitally for iconic songs from previous editions, which were immediately reinterpreted on stage by artists including Liniker, O Terno, Céu and Tropkillaz—turning downtime into an interactive music experience.
#ObrigadoSenna transformed Heineken’s Formula 1 sponsorship into a culturally relevant tribute to Ayrton Senna, using his iconic connection with the Brazilian flag to build a powerful message of unity and national pride. The campaign extended across film, social, OOH, and live experiences, turning a global sports property into an emotional Brazilian brand platform.
Real time coverage and content for celebration of Ayrton Senna's legacy at the F1 sport with #ObrigadoSenna (Thanks, Senna) campaign. The trophy for F1 2019 World Championship has been produced by Heineken containing all 40 previous prixes the Brazilian pilot has won.